South Florida’s Best-Kept Secret
Since the early 1900s, the Palm Beach area has been a playground for people of refined character and distinctive tastes. That legacy continues today across gorgeous historic architecture, high-end shops and restaurants, world-renowned hotels and resorts, numerous golf courses, country clubs, yachting and more.
Joseph P. Kennedy, Sr. with sons Joseph P. Kennedy, Jr. (left) and John F. Kennedy (right). Palm Beach, Florida, 1931. Photograph by E. F. Foley in the John F. Kennedy Presidential Library and Museum, Boston. KFC461P
PALM BEACH HISTORY
Sophistication on the Shore
Made famous by titans of industry and early millionaires like Henry Flagler, Charles Newcomb, and Paris Singer, who saw the area as a chic resort town, the neighborhood surrounding Alba Palm Beach remains one defined by privacy and exclusivity, alongside one of the most picturesque settings on the entire Florida Atlantic coastline.
Photographer unidentified, Mary Lily and Henry Flagler, ca. 1910
Every Delight Under the Sun
What people love most about life in the Palm Beaches is how enjoyment is always right within reach. Flawless white sand shores, the open waters of the Atlantic Ocean, days sailing on soft tropical breezes, Broadway-caliber theatre, Michelin-starred dining, couture fashion, concerts from top musical artists… it’s all just minutes away from your front door.